Social media strategy
Work out the best social media channels for you to be on & how to get the most of them.
We don’t believe in being on 5 channels when you can only manage 2. Our strategies work for your business now but give you room to grow.
Your strategy
Our strategies are designed to meet our client’s needs, after an initial call we will recommend what we think should be included in your social media strategy.
Discovery
- Understanding your business & goals
- Review your existing social media channels
- Understanding how you currently create social media content
- Competitor review
- Audience research
Strategy
Our strategies include:
- Which channels to use
- How to promote social media
- Key messages
- Do’s and don’ts – top level rules for social
- Topics to be covered/ topics to be avoided
- Objectives
- How the channels will be managed
- Governance
- Timings
- Budget
- Measurement
- Tactics
- Target Audience
- Content types
- Benchmarking
- Training recommendations
- Tools needed
- How to make the most out of the recommended channels
Plan
Our plans are all about the detail! Your strategy has set the direction & now we are going to help you get there.
As well as covering changes to your channels we include some content ideas & a social media planner.
Our plans are designed to help you get your social media channels up & running in 12-weeks. At the start of the 12-weeks we will have a Zoom call to go through the plan with you.
Support
We will provide support via email for 12-weeks. During the 12-week plan we will also have 3 zoom calls to help you stay on track.
Discovery
This is our research phase where we get to know you, your audience & your competitors.
Strategy
Your strategy will give you a clear direction & goals for your social media channels.
Plan
Getting down to the nitty gritty detail of how you should be using your social media channels. You’ll also be provided with a social media planner to keep you organised.
Implement your plan
We will have 3 zoom calls to support you & help you stay on track. You will also be able to email us with any questions during the 12 weeks.
Why get a social media strategy?
A social media strategy set the direction of travel for your social media & a plan to help you succeed.
Choose the right channels
Make sure you are using the right channels to reach your audience. We don’t believe in spreading yourself too thin. We will work with you to identify how many channels you can manage effectively. It’s ok not to be on every platform.
Be consistent
Have a clear plan of what should be posted on what channel.
Spot new opportunities
Through our research phase we will look to generate ideas of content & channels you should be using.
How much does it cost?
After an initial discussion we’ll provide you with a fixed price quote for your social media strategy.
Social media strategy
- Strategy
- 12 week plan to improve your social media channels
- 4 x zoom video call meetings
- Email support
- Social media planner
Who should get a social media strategy?
You feel overwhelmed
You’ve got lots of ideas but don’t know how to make it work. Or maybe you don’t know where to start.
Our strategy will take all of your ideas & generate new ones pulling it into a plan that will help you achieve your goals.
You have limited time
You have a great product or service , but you just don’t have a lot of time to invest in social media.
We’ll create a strategy that works for where you are now but gives you room to grow in the future.
Your social media isn't working
Your social media channels aren’t getting engagement, follows or driving traffic to your website.
We’ll look into your channels & find a new way forward.
Frequently asked questions
Do you create the content for us?
Your social media strategy doesn’t include the creation of content. We are able to provide copywriting & social media services and can provide you with a quote for this.
Do you provide community management?
No, we don’t offer community management. We recommend keeping this in house or outsourcing to a virtual assistant. We can help you create policies & templates to make community management easier.
Why isn’t the price fixed?
We don’t offer a fixed price as we tailor this to your needs. It depends on the number of channels you have and the area you want to focus on.
Do I need a paid advertising budget?
No, we can create an organic focused social media however this will limit the reach and targeting options. Unless you have a good existing email list or a large engaged following on social media we would recommend including paid budget as part of your social media strategy. Your paid budget does not have to be large & can be increased based on performance.
Can you guarantee results?
No, we can give you expected results once the adverts have been set up but as we don’t control the platform algorithms we can’t guarantee results.